Luisa Baldini

Broadcast Journalist

Luisa has over 20 years’ experience in broadcast journalism, working as part of the BBC, ITV and 5 News teams.     

Her confidence, poise and ability to simplify complex stories led to her reporting on a number of high-profile, global news stories, as well as becoming Deputy Royal Correspondent for the BBC. During her 12 years at the BBC, Luisa became a recognised TV correspondent covering major stories from the Amanda Knox trials in Italy and Papal events at the Vatican City to the 7/7 bombings in London. In her latter years at the BBC, Luisa was Deputy Royal Correspondent, covering the period of the Queen’s Diamond Jubilee and The Duchess of Cambridge’s first solo Royal engagements, to the birth of Prince George.

Luisa moved to New York for three years with her family in 2014 where as well as setting up Composure Media she started working as a coach for Vermilion Talent, a women’s career re-entry organisation for whom she still does remote coaching from the UK.  

Luisa has also contributed as a coach to Cambridge Judge Business School’s Accelerate and Ignite entrepreneurial programmes. 

Before working at the BBC, Luisa worked at ITN for ITV and Channel 5 News and Euronews in Lyon, France. She has facilitated international corporate events as a presenter / host / moderator for Nissan, Sage, Cannon, Nortel, Cisco, Honeywell, Market Gravity, Barclays Capital and the British Council. 

She brings an international dynamic to proceedings, due to her varied background living in Africa, Europe and the US and being of dual Italian / British nationality.