Dr. Kamilla Swart’s research interests include sport and event tourism, with a specific focus on mega-events and sport tourism policies, strategies, impacts, sustainability, legacy and inclusion in sport.
Kamilla has nearly 30 years’ experience in sport, tourism and events that spans academia and the private sector and has consulted broadly in both the public and private sectors. She is the author of Sport Tourism and over 50 peer-reviewed journal articles and 25 book chapters related to sport, tourism and events. Kamilla was instrumental in developing the 2010 FIFA World Cup Research Agenda and served as the City of Cape Town’s Research Coordinator for 2010. This led to her appointment as project lead for South Africa as part of a five-university partnership project on mega-event legacy and management funded by the European Union. Her work has been focused on contributing to sport, tourism and event knowledge in the developing context, and in the global South in particular.
She is currently driving the 2022 FIFA World Cup Research Agenda, working closely with the Qatar Foundation 2022 FIFA World Cup Master Program and the Supreme Committee for Delivery and Legacy. Kamilla serves as Associate Editor for the Journal of Destination Marketing and Management and Frontiers in Sports and Active Living, and serves on the editorial boards of the International Journal of Sport Marketing and Sponsorship.
She is also the Co-Chair of the 2023 World Association of Sport Management Conference to be held in Qatar. Kamilla has been recently appointed to the Steering Committee (research pillar) of the UNESCO Chair on Governance & Social Responsibility in Sport.